Ok you can do those :P Not fond of photochoppig fat hairy men :P Though yes that would be a hoot.... The whole 'choppers' bit can be played with a lot.
'sharp objects'
'choppin' products' << Thug/drug/addiction to products shots
'food slicers?'
'bikes/choppers'
Perhaps the brand is still young enough that the logo can indeed be changed up/updated/made into variations and sub-brands. When I made this site it wasn't a 'product', it was just a little directory of my products and a forum, now it's.... well a lot more so perhaps we can brand this place together, in fact I would love that. The community builds the community, then rebuilds the foundation as a community..
