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  1. #1
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    Default November Launch / Sale – Proven Formula - 6% Conversion

    Hey everyone,

    This is a heads up for our upcoming launch / sale / event which begins on the 3rd of November.

    What Is It?

    We are Subliminal Messages - Over 200 Subliminal MP3s. Selling subliminal messages / subliminal audio / subliminal mp3s - a self help audio product, which in VERY simple terms could be described as similar to / an alternative to Hypnosis

    We are an evergreen site, so it is not a “launch” as such, but we apply a lot of the “launch formula” to the event. All we are doing is a simple 1 week only sale, where all of our albums will be discounted at 50% off.

    We will promote the sale heavily, through emailing our newsletter throughout the week (and therefore any new signups you send), and also we will have a big banner on the top of all of our pages which counts down the days left, and then hours left from the last 48 hours.



    Proof!

    This is a proven formula. We did this same event back in June 2010 and achieved some quite fantastic results (here is our complete case study thread on the last event -from announcement to results) :

    Gravity: Rising from 45-96 within the week (has now settled to around 55-60 level.)



    Sales: We sold 20x more albums in this single week than any regular week previously. This was because of a mixture of mass amounts of new traffic, and increased coversion rate:

    Conversion Rate: Rose throughout the week and peaked at 6.09%

    These stats were not just taken on a small sample of internal website traffic, but from multiple affiliates, some of which had MASSIVE lists from 20-100k subscribers. Here are some pictures to show our sales and conversion rates:





    This Time Will Be Even Bigger!

    We know our formula well, we know this event is going to be even more successful. We know what didn't work so well last time and have made improvements, we have added even more affiliate materials for you to use – as well as the same (and more) proven emails that our top affiliates used last time. We have also added more than 50 new albums since June.

    There is still 1 month to go, within which time we will be adding more pre-spun articles, more banners, and taking requests for any other materials / tools you need - please either PM me, reply here, or contact me through the site if you have specific needs / requests.

    How To Get Involved

    If you have an established email list in a self improvement, or niche related area then you can browse our email marketing materials. There is further advice and a step by step progression of emails to use at different points during the week. Last time our email marketing based affiliates made massive amounts of sales, and converted even better than our expectations.

    If you are an established website with regular traffic then you can browse our articles, and choose articles which suit your niche, you can also adapt email marketing materials into your sites / blogs too. All of our articles are pre-spun and are instant to generate with your affiliate link in-built.

    If you are new to us then now is the time to get involved. You can setup a simple landing page / website / blog right now. Then swipe all of our pre-spun articles, perhaps tweak them a little for your blog, or post them out to some Web2.0 sites like Squidoo, Weebly, Blogspot etc to get some back-links so you start getting traffic in time for the event. Or of course post them as a source of traffic to ArticlesBase, Go Articles, and other article websites so that you get a flood of traffic building up to and during the event.

    Here is the full info / materials page for this upcoming launch / event in November. You can read more about what is happening, and grab all the materials here:

    http://www.subliminalmp3s.com/affiliate-program/november-jv

    p.s. I know what it's like, but if you are serious about promoting for this event then please enter your email on that page. We NEVER email about anything other than OUR affiliate program, and we will keep you up to date and offer best practice advice during the launch. We typically email only once per month. ** Of course there is no need to, especially for Choppers, but I don't want your email to sell to you, ONLY to update you about the launch - of course this thread will still be updated if you prefer not to give your email, and indeed you have a direct line to me here too.

    If you have any questions, specific needs at all then let me know. I promise you I'll be the most responsive vendor ever. I will help you any way I can and will even write unique offers, and articles for you if you have a niche we don't offer much support for currently. Either reply to this thread, PM me, or contact me though our site.

    Thanks for your time,
    Dan

    p.p.s. as usual any choppers wanting help will be given special attention. I am even happy to skype / call you any time!
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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  3. #2
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    ^ Very pro, I like



    No Of Course You Can't Do That Here << READ THE RULES

    "You can sell dogshit if you package it right, doesn't mean it will taste good or that your customer will be satisfied, but you can! You can also have a hard time giving FREE GOLD away if it's covered in dogshit or not packaged right".

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    An huge example (if it is true, probably is) that list marketing is the best and most effective way to convert leads. Relationship marketing is where it's at anymore.
    FOREX is as strong and I was proven wrong! And Now I AM BACK to promoting forex products once again! lolz

    http://yourlandingpagesystem.com/affiliates.php

    http://forexworlddaily.com Back into forex AGAIN? sorta!

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    It's all true TJ, and yes, I totally agree that list marketing is the most effective form of marketing by far at present time. I wouldn't setup a business without a list, and I would strongly recommend my friends and family to get a list as soon as possible.

    Anyway,
    This launch is really building momentum. Its only 12 days away now. On one hand everything is setup and ready, but there is still a lot of management, affiliate support, and writing for me to do, and already I am working 10+ hour days... I really know this is going to be huge - the biggest thing I've ever done by far....

    New Video Materials

    Anyway!.... Just a quick update, but to say that we have some AFFILIATE VIDEOS just uploaded. There is one promotional video, and a few testimonial videos. You can either just copy and paste code from us and we will host the video for you:

    http://www.subliminalmp3s.com/affiliate-program/videos



    (that little image link comes ready with your Clickbank ID in-built, and you can choose options like video size, and whether to autoplay or not. I couldn't actually embed the video here, as it is within an iframe, but you can go to our video page and view them all there).

    Or you can join our newsletter to get access to the raw video file downloads... yeh yeh, I know the rules, so for choppers here is the download page without singing up:
    Affiliate Video Download Links & Video Marketing Guide

    I am so excited about these videos, and expect them to increase sales and be really popular with affiliates, and if so we will definitely be getting more out soon!

    Our launch is only 12 days to go! If you want to get involved then here is the full materials page, there will be some fresh spun articles on there before launch, but anything you need, even unique materials / articles etc then either PM me or contact me through our contact form and I will get back to you and help you out!

    Dan
    Last edited by Dan Bainbridge; 10-22-2010 at 02:38 AM.
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    I can totally vouch for Dan that what he speaks is the truth, he runs a very tight ship as you can from all the statistics/figures above and is somewhat of a perfectionist. I am at work at the moment and looking at how we develop it is very similar to Dan, very professional and very analytical.

    Good luck Dan and great information regarding the email marketing/article marketing one thing I was a little worried about seeing is such a small average price per unit, looking at the sales and actual commission.

    Could I ask what the average order value is?

    I am interested in getting one of my VAs jump on this

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Nice one Dan. What am I missing here, why the total net and gross sales amounts don't add up?

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Domain Magnate: Hi, Just quickly looking at it myself I think Gross Sales are higher because Net Sales is a figure of:
    Gross Sales minus refunds and chargebacks.
    So 23,155k - 440 - 002 = approx 22.7k (seems to add up right?... accounting / math isn't my strong point, but this seems to be it...)

    Willyboy: Cheers mate, would love to have you on board - not sure I'm quite up to GroupOn levels yet, but yes, I think you've got to run your business as a real business - think big...

    The average order value really changes from week to week - right now it seems right in the middle of what I've seen it so on average you will receive $17.91 per sale on average. I've seen it as high as $24, and as low as about $14 I think. Here is a live screenshot straight from Clickbank:
    http://www.clickbank.com/mkplSearchR...ywords=submp3s
    (this is balanced by sales of 1 item at a 30% discount which would be approx $7 commission for you, and on the other side of things, sales of 5 albums, 10, 20x albums which are $40, $100+ commissions)



    Yes, it is lower than some $50 products where you get 75%, but to fight my corner on this issue I will say that we do have 250+ products, I would estimate that 20% of buyers will make a second purchase, and that if people join our newsletter they will receive an offer for 30% off every week on some of our best selling albums, and this really drives sales - of course you will get fully credited for all upsells / repeat purchases / newsletter stimulated buys for the 60 day Clcikbank cookie life.

    I am so excited about this launch and I am pulling out all the stops!

    Based off what happened in our last launch which brought in 20x the weekly sales I would normally see, and jumped our gravity up to 96, I think this time should double that, so maybe 30-40x normal sales levels, and gravity of possibly around the 150-200 mark
    Last edited by Dan Bainbridge; 10-22-2010 at 01:29 PM.
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Quote Originally Posted by submp3s View Post
    Domain Magnate: Hi, Just quickly looking at it myself I think Gross Sales are higher because Net Sales is a figure of:
    Gross Sales minus refunds and chargebacks.
    So 23,155k - 440 - 002 = approx 22.7k (seems to add up right?... accounting / math isn't my strong point, but this seems to be it...)
    No, I meant the columns, if you sum up the numbers.
    oh I just realized it was only part of the sales in the screenshot sorted by hop counts.
    What time frame is the screenshot for, a year?

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Quote Originally Posted by submp3s View Post
    Domain Magnate: Hi, Just quickly looking at it myself I think Gross Sales are higher because Net Sales is a figure of:
    Gross Sales minus refunds and chargebacks.
    So 23,155k - 440 - 002 = approx 22.7k (seems to add up right?... accounting / math isn't my strong point, but this seems to be it...)

    Willyboy: Cheers mate, would love to have you on board - not sure I'm quite up to GroupOn levels yet, but yes, I think you've got to run your business as a real business - think big...

    The average order value really changes from week to week - right now it seems right in the middle of what I've seen it so on average you will receive $17.91 per sale on average. I've seen it as high as $24, and as low as about $14 I think. Here is a live screenshot straight from Clickbank:
    Marketplace - ClickBank
    (this is balanced by sales of 1 item at a 30% discount which would be approx $7 commission for you, and on the other side of things, sales of 5 albums, 10, 20x albums which are $40, $100+ commissions)



    Yes, it is lower than some $50 products where you get 75%, but to fight my corner on this issue I will say that we do have 250+ products, I would estimate that 20% of buyers will make a second purchase, and that if people join our newsletter they will receive an offer for 30% off every week on some of our best selling albums, and this really drives sales - of course you will get fully credited for all upsells / repeat purchases / newsletter stimulated buys for the 60 day Clcikbank cookie life.

    I am so excited about this launch and I am pulling out all the stops!

    Based off what happened in our last launch which brought in 20x the weekly sales I would normally see, and jumped our gravity up to 96, I think this time should double that, so maybe 30-40x normal sales levels, and gravity of possibly around the 150-200 mark
    Thanks Dan, and trust me you are definitely passed the levels of Groupon, the reason they have too much statistics, figures, traffic too much everything to even look at all the data in the focus they need to!

    That average order value seems fine to me, I would be looking at starting to promote this through list building and article marketing/SEO.

    What's your recommendations on the most suitable, effective ways of marketing for an affiliate?

    Perhaps we could meet up and discuss this more, I am able to hire VA's too for promotion.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Domain Magnate: Ah yes, that is just 1 of 20 pages, sorted by affiliates with most hops sent. Don't know exact timeframe anymore - around about 3 months though.

    Quote Originally Posted by willyboy104 View Post
    What's your recommendations on the most suitable, effective ways of marketing for an affiliate?

    Perhaps we could meet up and discuss this more
    Willyboy: Such a broad question... any method will work, it really depends more on your experience and what you are skilled with. I would always recommend anyone to go down the list marketing route though. Simple seo, article marketing, and list building... probably the simplest way to get started.

    I'm up for meeting again, but probably before this launch my time is mega limited..
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
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    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Good point Dan, I understand you won't have much time just give me a shout in a couple of weeks

    I will be watching this launch closely And I will start getting something together soon.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Hi Guys,

    Just a really short update to say that our launch is less than 24 hours away!

    We go live on Wednesday 3rd November in the early hours (US time).

    We have everything tested and ready to go and really think this is going to be massive - I am fully expecting a gravity of between 150 - 200 during this week.

    You can get copy and paste articles, banners, and EMAIL materials here:

    Proven: Triple Conversion Rate This November

    I will update this thread a little during the week with live stats as we get them.

    Thanks to everyone at NicheChoppers, and all your support!
    Dan
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    I'm sending out to a certain list


    Quote Originally Posted by jimmybloggs91 View Post
    Could I just copy and paste the C: drive?

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    That's great Dan, really looking forward to jumping on board this campaign...whether I am late or not you definitely have refined business established right here.

    Good job!

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    We went live on Wednesday (3 days ago).

    It was our biggest traffic day ever and close to our highest ever sales day in 3 years online (I am 100% confident that the last day of this event when there is massive urgency about the sale ending will be our biggest sales day ever).

    Last Time:

    Our Day 1, 2 and 3 converted around 1% - having 10s of 1000s of new visitors to us the conversion rate is lower than normal – people need to learn about us, try our free albums, and come back a few times before buying.

    Over the course of the week our conversion rate rose to 6% on the last day (as the urgency of the sale ending really built)

    This Time (so far – Days 1, 2 & 3):

    Gravity: Over the last couple of days our gravity has risen from 54 to 110...

    The last few days have been very frustrating actually, as with the updates and maintenance from Clickbank they still haven't been updating the Gravity into the full marketplace listings, so still now the only way to see the actual live gravity is through our vendor spotlight page:

    Vendor Spotlight: submp3s - ClickBank



    I am 100% sure our gravity will rise further over the next few days and especially next Monday 8th and Tuesday 9th of November in the last couple of days when the sales really come in.

    Sales: Again the conversion rate is around the 1% mark (0.98% on Day 1, 1.23% on Day 2, and 1.29% on Day 3. Again I have total confidence in this rising throughout the week as people receive our autoresponder and as the urgency of the prices rising again increases.

    You can see that although overall conversion is pretty low, these emails to our own list converted pretty fantastically – this is because these people are warmed up to us and educated about subliminal audio now:


    (we never overwrite cookies, so anyone signup into our newsletter who buys, you will be credited for the sale as usual)

    You can obviously see in the image above that I have taken screenshots and snipped images of the 2 days together. I have also removed “sensitive” data such as total sales, and total revenue... I just don't like showing people the exactly how much money I am personally making basically..

    But please be assured that the stats themselves have not been tempered with and are real... I would probably inflate the average order value if I was faking it, as $24 is respectable, but of course could be better

    Here is a snapshot of some sales:



    You can see from the times that they are pretty frequent and that sales volume is high (but again, they will be double / triple this in the last 2 days of this event)

    I've tried to “blur” the affiliate IDs just enough so you can't tell exact IDs but can see they are to a wide range of different people.

    Also highlighted are 2 BIG sales. The “product ID” 231 means it was a sale of 30x albums at once. This costs $224, and the amount of $56.57 is the 25% cut that I make, so the affiliate commission you would get on such a sale would be a massive $160+!!! Of course, this is best case scenario, and these sales are rare enough, but not impossible, but yes the AVERAGE order value varies, and is currently around $24.

    Get Involved:

    It's not too late to get involved.

    If you have a website in any health, weight loss, law of attraction, or ANY area of personal development then you can get involved with these email marketing materials (or articles) – this is how our biggest and best affiliates are making money.

    If you can generate traffic quickly through article marketing then we have a large collection of spun articles here.

    Or if you know PPC and can generate solid traffic then we have ppc guidelines and sample ads, as well as affiliate videos, banners and images for all of our products, and I am happy to help pro-active affiliates personally, so just PM me here or contact me though our site.

    Dan

    p.s. Cheers Will, do hope to have you onboard in some capacity in the future and Ashley - PM me man, what list?
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
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    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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  19. #16
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    There are 3 231id sales on the pic btw
    congrats on your week, this is pretty amazing.
    MandLoys Online Marketing | We cover SEO, PPC, social, display and content marketing.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Since you didn't accept my beer offer last time, I just added a gravity point to your product's!
    MandLoys Online Marketing | We cover SEO, PPC, social, display and content marketing.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Hey thanks Khan, but please really, no need, I feel guilty, so please don't sned me money / buy any more

    Actually I can't even see an ID that might be you so maybe you haven't.... if not then honestly, please don't mate, I really don't want to make money from Choppers like that..

    p.s. honestly didn't notice the other big order in that pic nice
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Gravity finally updated on the Clickbank Marketplace, so now I can actually see what it really is: 115.37 (the highest it's ever been!):



    Also another quick conversion update - yesterday we sent another mail out to our list and it converted better than our expectations, really driving a lot more sales for us and affiliates.

    Here is another picture showing this new email conversion and the overall increasing conversion rate over the last 4 days:
    (but this is just the start and conversions will be a LOT higher still during Monday and Tuesday)



    Today is Sunday, and our Sale ends on Wednesday. If you have an email list and have not promoted us at all yet then I would still recommend using the 3 free albums gift email / article:

    http://www.subliminalmp3s.com/affili...ail&email-id=9

    If you have sent this email then we have a range of possible followup emails/ articles - everything from reminders, to further info, to reviews - here are a couple I would personally recommend:

    A quick announcement of the sale:

    http://www.subliminalmp3s.com/affili...il&email-id=23

    A followup showing how subliminals can help "busy people" with their personal development:

    http://www.subliminalmp3s.com/affili...ail&email-id=4

    However, if you only have time / space to send 1 more email then you should wait until Monday or Tuesday and send either the 48 or 24 hours left reminder email. These will convert best as the urgency is highest:

    http://www.subliminalmp3s.com/affili...ail&email-id=6
    http://www.subliminalmp3s.com/affili...ail&email-id=7

    You can see all of these emails and more on our main affiliate materials page:
    http://www.subliminalmp3s.com/affili...am/november-jv

    (this includes more emails, banners, articles, and even several BRAND NEW VIDEOS!)
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Wow seems like a really interesting product. Even just looking at the testimonial videos tempts me to buy some myself haha. I am new to IM so I have no lists to promote to and done nothing related to this niche. I may create a new site and promote this product. Maybe even buy a few for myself lol. Seems like you have set up a great product and have some great material for us affiliates to use.

    Also I took a look at your mp3s. How exactly does the silent one work? I don't quite understand how subliminal messages are sent through a silent track.
    Last edited by beatz; 11-09-2010 at 01:42 AM.

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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Hi Beats,

    Mini sites going after a few different keywords, some product focused, some subliminal, some hypnosis keywords... article based, and aiming to do a little backlinking / seo definitely works... yes, use the articles we have as a base, but write your own too as everyone just copies and pastes the spun articles... use them a little, but more for backlinks to yourself too if you wish

    The silent track works just like the others - the subliminal messages are at a higher sound frequency, so on any track you won't hear them. Essentially the silent track is the same as all the others, but just not merged with backing music... but, dude, get out of buyer mode, you're an affiliate now, be a diva and demand free stuff Seriously, don't buy - I'm not here to sell products to affiliates - PM me a few you would like to try and I'll get you the download links,
    Dan

    p.s. Last Day today and sales are FLYING! I actually can't believe how busy it is, and is definitely going to be double the size of the last launch in total!
    Edit : 147 Gravity Woot!
    Last edited by Dan Bainbridge; 11-09-2010 at 06:41 AM.
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  26. #22
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Our sale has just finished - it was an amazingly busy week, with a couple of server crashes and emergency re-boots, constantly chasing affiliates and partners to mail, and working into the small hours most nights.

    I will get some proper screenshots sorted out later today or tomorrow, but Norb has just included me in the Choppers quarterly newsletter so I thought I better just put a quick conclusion onto this thread - but that's not all, also wrote up a few notes on key elements that made this successful in an "Insight" section below.

    Gravity: Increased from 54 to 182.16 Very pleased with this

    Sales: Well Norb said they quadrupled, but actually over the course of this week we actually brought in approx 15x our regular weekly sales figures!

    Conversion Rate: Rose throughout the week, with the last day being the highest as urgency built. I am still waiting for analytics to fully update, but last day conversion was somewhere around 4.9%. Again, I am very happy with this as this is more than double our natural everyday conversion rate.

    The Future: What I'm most excited about though is actually the next few months Last time we made approx 20x weeks sales in a single week, and ever after the launch our traffic and sales week after week was triple what it was before the launch - so if the same pattern happens this time too, then again I will be "very happy".

    Insight

    I feel like I should offer some advice in as Norb sold this as a bit of a case study, and yes it is, and I hope you can gain insight from the series of posts above this - in the promotional materials we offer, how we advise people to promote, and what changes we make to our website for this launch event.

    However, here is a little more insight into key elements of this launch and why it was successful:

    List Marketing: Is crucial. If you don't have a list you won't be able to drive your own subscribers, repeat buyers, potential customers to your offer, you won't be able to stack incentives, urgency, or build the hype needed. In over 3 years online list marketing is the single best, highest traffic generating, highest converting form of marketing I have ever done. It is my COMPLETE focus for now and for future projects.

    I've said this over and over, but if youre not using email marketing then I honestly estimate you to be making less than 1/3 of what you could be if you were using email lists in the short term - over the LONG TERM as you grow your list and can JV with people then this is magnified massively, and the potential is unlimited... and I don't say that lightly, it is actually unlimited and will increase the size of your business dramatically, doubleing it, tripleing it even - overnight.

    Without my email lists for sure I would be still struggling to make decent money.

    JVs... It's ALL about Jvs: I shouldn't really say this to be honest, but in complete truth, at least for me... the money is not coming from smaller affiliates. Yes they do make good money themselves if they setup right and actually drive traffic, but in comparison to a JV Partner with a list a very rough comparison would be that a decent affiliate could make 10-20 sales a month, whereas in a launch type scenario an average JV partner can make 100+ sales a DAY, and the top JV partners... well, it's unbelievable.

    but back to basics, none of this will not work without this element, and I know it is one that Norb is really fanatical about too:

    Testing: Testing is the foundation of your business. I see it over and over - people announcing products saying "this is gonna be awesome, I put so much work into it".... it just makes me cry inside a little... that they put "so much work into it" butnever took that last step to test it.

    DO IT! YOU WILL FAIL WITHOUT IT.

    It is so nieve to think that you got it right first time, of course testing and further improvements will ALWAYS improve your conversion rate. Often this is the case of improving it from being a failing product, to converting well enough to attract and keep affiliates.

    My initial testing was 3 months before announcing. I read the forums and lurked, saw what was needed. I tested and ran through over 800 sales, trying something else each week and gradually improved my conversion rate. I even did an entire test "launch" with just one JV partner to test that...

    But I think it goes beyond "just testing" - I think you should develop an attitude of "continous improvement". Benchmarking yourself against the best in your niche, and the best generally. Aiming for top standards, features - graphics, affiliate materials, web design, website structure, seo, conversion optimising...

    This should never really end... over the last year I've personally added more than 100 products into our site, added a full collection of product images for our site and for affiliate use, improved our newsletter and added offers into it constantly to make sure conversions stay strong weeks after people find us, added these email marketing materials for affiliates, added a complete range of videos for affiliates.

    Now I am testing these on my own site, seeing where to put them, what they do with conversions, in the future I will be getting more made, and a really good one to put on the homepage, more banners, more articles for affiliates, a whole collection of "not seen before" widgets for affiliate use... it never ends if you seriously want a successful product...
    DO IT.

    Thanks to Norb and everyone on Choppers for your help, advice, and support, I love this place and have learnt a lot from all of you!
    Dan
    Last edited by Dan Bainbridge; 11-10-2010 at 07:08 AM.
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  27. The Following 4 Users Say Thank You to Dan Bainbridge For This Useful Post:


  28. #23
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    You might have mentioned it somewhere before... but out of curiosity does your site follow the "80/20 rule" in which a handful of your products make the lion's share of the sales?

    You don't have to answer of you don't want to - of course.

  29. #24
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    Yes that is the case. It's a rule isn't it? i.e. a LAW... it applies to everything just about doesn't it?

    This info is freely available, I keep meaning to add it to our affiliate area somewhere, I have a doc with the top 100 products over the last 3 months, and here are the top 20 from that. You can mail me or PM me if you would like the full list, but yes, I hope to add this to the site.

    Quote Originally Posted by Top 20 Sellers
    1 Attract Money Subliminal
    2 Think And Grow Rich Subliminal
    3 Win The Lottery Subliminal
    4 Law of Attraction Subliminal
    5 Subliminal Weight Loss
    6 Boost Self Confidence Subliminal
    7 Attract Women Subliminal
    8 Get Good Luck Subliminal
    9 Genius Potential Subliminal
    10 Develop A Positive Attitude Subliminal
    11 Attraction Accelerator Subliminal
    12 Be Happy Subliminal
    13 Change Your Beliefs About Money Subliminal
    14 Improve Visualization Skills Subliminal
    15 Stop Procrastination Subliminal
    16 Learn Astral Projection Subliminal
    17 Love To Exercise Subliminal
    18 Attract Success Subliminal
    19 Develop Psychic Abilities Subliminal
    20 Subliminal Learning
    To elaborate on this a little I would generally say that our Law of Attraction niche albums are a MASSIVE part of our business and many of these albums make up our top 20. Also core albums like confidence, motivation, and memory are good sellers, and get searched for. Also subliminal learning albums, study aids do well. As does our languages collection as a whole. Oh, and weight loss is a very big chunk too and we have several albums in the area of diet, exercise and weight loss. Finally the Dating type albums do well too.

    Generally I would recommend setting up mini sites, or blogging about an area and writing about different related albums, going after different keywords relating to different albums in the same sort of "collection" as this adds a synergy effect.

    Hope that helps.
    Dan
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  30. #25
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    Default Re: November Launch / Sale – Proven Formula - 6% Conversion

    First I want to say a big thank you to everyone who promoted and helped make this a success, and also to everyone here who has given feedback and advice along the way!

    I've had a few days away, but gathered all stats now so here is a final update on this “launch” event.

    Gravity: Increased from 54 to 182.16 I am very pleased with this. This ranks us 31st on the entire global Clickbank Marketplace in order of current gravity:



    You can see it is our highest gravity ever. Yes it will likely it will fall somewhat over the next few weeks, as of course there were buyers during this week who took advantage of the cheaper prices and probably won't buy at our normal higher price.

    However I am seeing a LOT of new affiliate activity so I would estimate we might float down (as oppose to a straight out drop) and level out naturally somewhere in the middle of where we are now and where we started from.

    Sales: During this week we brought in approx 13x our regular weekly sales figures! I don't want to say how much $$$ exactly as I just don't feel comfortable flashing money pictures to strangers over the Internet, but there are some proof pictures of conversion rates instead below.

    Conversion Rate: Rose throughout the week, with the last day being the highest as urgency built. The last day conversion rate was 4.79%. Halfway through the day the conversion rate was above 8%, but then we had a brand new affiliate jump on and send us a LOT of traffic, which is of course a good thing, but with so much brand new traffic (rather than people who had already tried our albums from affiliates who promoted us at the start of this week and who were warmed up to us a little more) it did bring the conversion rate down.



    The Future:

    Also we have some new exciting changes coming. We have already added our video testimonials onto our feedback page on our site and they are getting played a lot, but within the next couple of months we will have a main promotional video actually on our homepage which we hope will improve conversions and make us look more professional, as well as more affiliate banners, articles, and even some “widgets” for affiliate use, such as a fully functional search box widget for starters.

    Get Involved!

    So far from being “too late”, well, you're not We are an evergreen site and we make sales all year naturally – with Thanksgiving and then Christmas buying periods around the corner we are set to make some very good sales over the next few months, and we are already pencilling in another event like this for March / April time 2011... so if you get started with us now your site will be ready to take advantage of the next launch

    Dan

    p.s. we have added a "forced signup" / login to our affiliate area. If you want to browse it without getting 1 email a month updates from us then use this email address: nichechoppers@subliminalmp3s.com
    Hypnosis Affiliate Program - Or checkout the Stats & Conversion Pics - 3.87% conversion!!!
    Real Subliminal - 35% commission. The world's most popular subliminal CD / MP3 webstore. 4%+ conversion.
    SubliminalMP3s.com - Yada yada... Stats & Conversion Pics Thread - 2% conversion, 250+ products.


 

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