PPC Strategy Test - You PPC On My Dime :) First Tester

[NCMedia]

Family,

I'm giving out free moniezes!

What/why/how you ask? I'm going to give YOU $100 today, to spend on PPC! Why? Becuase I wuv you... no, because I want YOU to teach the choppers how to PPC properly!

I want the two most experienced PPC'ers in my gates - I want you by the end of the day. I will put $100 into your paypal account, and here is what you will do with it.

1. everLoss/EP - You will be using this $100 to show the family how to promote everLoss & efficient planet properly with PPC.

2. You will take screen shots and or camtasia videos - and literally take people step by step from beginning to end documenting EVERY step from signing into adwords, to ever setting, every keyword you pick/choose/how yo use the keyword tool, what settings to have for content/targeted placement etc.

3. You will post this whole step by step in the PPC section of the forum, and monitor your $100 adspend until it runs out.

"What if I make no money" Then you suck. No - It doesn't matter - While I do want you to create a successful campaign, and I know you're going to try your hardest, I'm not going to be upset - as long as you document the whole setup literally baby steps-by-steps I'll be more than happy.

So - TWO people - one will be doing everLoss, one will be doing EfficientPlanet.

**Please apply below, show me your interest and tell me some highlights about your PPC experience.

Why am I not doing this myself? I have - and I'm too swamped with the next two projects/launches now lol's so this is your chance to shine.

Chop Chop~!
Norb.

[inzpiration]

haha sounds really cool from you Norb, thanks, now, I'm not an experienced PPC marketer I mean, I have some experience and I'm making money from it but I think there are more experienced members her so let's give the the chance to try this

I'll be waiting for the results.

[Vadym]

Camtasia. Definitely. Wonderful.

Love you long time, Norb. I've had a few unsuccessful PPC tries, which soured me. But hey, if other people can make money with it, I can make more.

[Ganceann]

Just seeing if any 2 people (PPC Expertz) had approached about this challenge yet... I know one PPC experienced person registered recently... but I forget who it was and read a few introductions (but wasn't sure if thats where he had included the information... so not sure lol)

[MedicAffiliate]

We probably should get domainiac from DP to help out in this, the guy clearly is an expert at PPC.

And whoever does take up the challenge, please PM me, I have a set of decently converting keywords for both niche's that I'm just not making use of.

[Blackman]

There is nothing difficult about PPC. The only problem are keywords. As long as you have the right ones, tweaking ads and landing pages is not a big deal.

I'm not trying to say, that I'm an expert, eventhough, I used Adwords for quite long time, but this is what I am thinking.

BTW, great idea Norb

[arwen54]

I am disappointed that no one has stepped up for this offer

I have to admit I just don't get PPC, that is why I use lots of other creative ways to market like blogging, social bookmarking, offline ads, ezine ads, articles.

[Ganceann]

There is nothing difficult about PPC. The only problem are keywords. As long as you have the right ones, tweaking ads and landing pages is not a big deal.

I'm not trying to say, that I'm an expert, eventhough, I used Adwords for quite long time, but this is what I am thinking.

BTW, great idea Norb

Yes bl4ckmaN^, a large part is to do with keyword selection process and this project would document how to do it correctly.

I would think a limited set of keywords would be used (rather than extensive)... otherwise EVERYONE would be using the exact same keywords etc. However, the process for keyword selection would remain the same... and therefore help improve novice and intermediate user's ROI... I would say I am just touching on intermediate level and wouldn't qualify as I wouldn't be able to document everything

[kinitex]

I think you will find most successful PPC'ers won't step up because they don't want to reveal their secrets. PPC game is about as ruthless as it comes, copying left and right.

[The Bird of Prey]

We probably should get domainiac from DP to help out in this, the guy clearly is an expert at PPC.

And whoever does take up the challenge, please PM me, I have a set of decently converting keywords for both niche's that I'm just not making use of.

I second that!

And if you wouldn't mind sharing, I could use some help with everloss and EP in the PPC department. I'm not qualified (YET!) to take part in Norb's challenge. But if you could see your way to sharing just half of you set of keywords I'd be obliged.

TTFN

BOP

[MedicAffiliate]

I wouldn't mind, but I received this list like a month and a half ago, so I don't know what their status is now, that's why I'd rather give it to an experienced PPC'er who wouldn't lose as much money on dud keywords. Otherwise, I'd rather not risk a newbie losing cash over my ignorance.

[three3s]

please somebody do this! such a great idea.

[Capler]

I do believe it would be quite difficult to make a successful campaign with only $100, as testing just a few keywords could eat through $100 in a jiff. Not to make it sound like one must be a millionaire to be successful in PPC, but would be nearly impossible to truly test keywords with such a budget.

In addition, if someone is not running a PPC campaign themselves for either of the products currently, it is A LOT of start-up time (landers, KW research, tracking) and doesn't take into account the possible use email marketing / opt-ins / customer relations / back-end sales.

P.S. - If Norb wanted to put PPC tracking script on the thank you page it would make the job easier / quicker.

By no means am I saying this is a bad idea or thousands of dollars are needed for it to work, I am just expressing my concerns with such a thing. If I had the cash available (I'm a poor college student ) to already have a PPC campaign going or continue after this is done, I would be much more apt to accept.

I am by no means the PPC know it all, so take my word for what its worth.

[NCMedia]

Cheers mate,

The process is more to outline the correct way to set up ads, and explain the importance of each aspect and document a proper setup more so than to produce a profitable campaign from scratch

As outlined, I don't mind if the money is blown through quickly, as long as it is documented step by step by screenshots of how it was setup and spent including screenies of the actual spend per keyword/day/week/whatever.

Conversion tracking codes are no problem at all - for any of you - simply PM me with yours code and which product(s) it's for and I'll add you. Include a comment tag above it with your name or forum id or something I can keep track of as it may get messy with xx codes on it.

Still even with tracking codes - say I have 10 codes on there, and a customer clicks on 5 of those aff's ads, then finally buys from the 6th ad they clicked - all 6 affiliates would show a conversion - so I don't rely on it too much except obviously when the conversions are true conversions...

If you want to take this on mate, I would honor it and perhaps throw in a bonus $xx just for doing this for the community plus make you a VIP. I simply want a great step-by-step for the family to be able to learn from. The landing pages are here, and yes you'd have to seo them and get your QS up to par with them - and again that would be awesome to document.

If nobody takes this on soon I'm going to have to do it myself however would truly rather give my family the opportunity, and to be honest I just don't have the time...

Don't be shy guys, weigh in please!

[inzpiration]

Hey Norb! Still no experts ready for this one? its really a shame, It would be great to have this step by step guide

[JeremyWaller]

Well....it's been several days and no one has stepped up the the plate on this...

I don't know if I would necessarily be qualified for this as I'm still somewhat of a newbie to Clickbank and PPCing. That being said, I have at least been halfway around the block so to speak.

I've been full on in affiliate marketing now for close to 6 months. I've had some big wins and some big losses. Most of what I've done has been through PPC. I have gold status at Yahoo and have paid Google around $20k over the last three months. My experience has mostly been through CPA offers, but I've made a small amount through Clickbank as well.

If I take this on, I can't promise the world, but I will do my best to fully document every little thing I do.

My process would basically be:

1) How to generate a keyword list: I will basically outline the process I go through to build a keyword list. Since this will be a short-term test, I will likely keep my keyword list to under 1,000 phrases.

2) How to set-up your ad groups for search and for the content network. I will also review the proper campaign settings, how to determine your maximum CPC and daily budget.

3) How to track your most profitable keywords and how to tweak your campaign for maximum profitability.


As I have never promoted either product, I would like some input from Norb or any of the successful affiliates on:

1) Landing pages - What style of page is working? (Best case would be for someone to provide a landing page so that my focus can be on building this campaign rather than spending a few days designing a landing page.)

2) Keywords - As I have very little experience in these fields, converting keywords would be very helpful so that I can spend this $100 most effectively. I would rather spend this money showing people the mechanics of building a tweaking a profitable campaign than how to blow $100 on keywords that suck.

3) ???

4) Profit!

[NCMedia]

Awesome:

Waller, I would like you to take this on mate. You have more than enough experience with adwords it seems, and again the premise is to teach people the absolute basics and document the whole shabang literally from step 1, signing into adwords, and from there every action be screenshot/documented.

Please PM me your paypal account, and I'll prepare a little package for everloss or iplanet for you.

Great to have one person so far, and perhaps this is all we'll need...

[JeremyWaller]

Good deal, I'll start putting all of this together tonight. I expect to have the first video ready to go by tomorrow evening.

Anyone have any suggestion on how to post the videos? I'd rather keep them off public sites (e.g. Youtube).

Also, can anyone provide some feedback on the type of landing page that seems to be converting well for Efficient Planet?

[NCMedia]

Actually when you post to youtube I believe you can set the videos to NONpublic - then you can post them here via the youtube video icon when creating a thread or advanced post.

Or I can host them for you perhaps when they are done.

Also forgot to mention one thing - paid search is great however the content network should not be disregarded. Even if you only dedicate $10 towards a campaign there, it would be nice to see you outline the content network, targeted placements, banners as well (again just to show the what/how - not to guarantee a profit)...

Wicked, glad we finally have this underway.

I appreciate you Waller!
N.

**Also - you might want to start to build the campaign today/tomorrow, but don't bring it live until wednesday/thursday as these elections tomorrow have everyone on high alert and sales are all over the place (most of our sales have indeed been from the US too). Once the elections are done, it might not be 'business as usual' but it will be more steady and normalized than trying to launch a campaign during THAT campaign...

[JeremyWaller]

First video is up!

PPC Video Tutorial From Start to Finish